One of the leading names in the sunglasses industry,
Quay Sunglasses have become quite popular in their two-decade existence. Founded in 2004 in Quay Australia, hence the name, Quay had humble beginnings selling its products at local music festivals. The result was that Quay was able to connect with younger audiences which helped to build its brand worldwide.
The success of Quay Sunglasses can be attributed to several factors which include its design philosophy, partnerships, and emphasis on social media which has helped it gain a powerful presence in the sunglasses field. Other factors include the following.
Celebrity & Influencer Marketing
The combination of celebrity endorsements, such as Kylie Jenner in 2017 with the use of internet influencers has helped push Quay Sunglasses to the forefront of style with younger generations. Jenner’s mass media following alone is enough for most companies, but Quay takes it a step further thanks to working with other stars such as J-Lo, Lizzo, and Desi Perkins.
The use of influencer marketing with stars born on the internet also creates stronger engagement with their customer base. Quay Sunglasses has pushed the boundaries of internet marketing thanks to the use of influencers and the result has augmented their worldwide success to a considerable degree.
Unique Style at Affordable Prices
It helps to offer trendy sunglasses at affordable prices. But that is exactly what sets Quay Sunglasses apart. The affordable prices make Quay Sunglasses quite attractive to those who do not want to spend hundreds of dollars on luxury brands. The result is that millennials and Gen Z are more apt to purchase Quay thanks to their reasonable price point combined with stylish appearance. It also helps that Quay Sunglasses offers new designs on a regular basis to tap into new demand.
Retail Expansion & Pop-Up Stores
Like many companies born in the age of the internet, Quay Sunglasses started as a direct to consumer company. However, it has also embraced a more old fashioned approach by opening pop-up stores in major cities around the world. Plus, Quay has partnered with retailers such as ASOS and Nordstrom to further advance its reach into physical sales. The result is more people purchasing Quay Sunglasses directly either from Quay pop-up stores or other retailers which has helped expand the brand.
The E-commerce Approach
Maintaining a strong digital presence goes beyond influencers on social media. The focus by Quay has been on creating a simple shopping experience that makes purchasing their products easy and fast. And why selling sunglasses in physical stores is popular, it is the digital-first approach that has really helped Quay expand its marketplace.
The 2020 pandemic also served as validation for this internet-oriented approach as customers’ habits in shopping changed rapidly. This meant that Quay Sunglasses were well positioned to not only serve its customers, but to expand its reach considerably.
The success of
Quay Sunglasses can be summed up with its strong brand identity, affordable products, and its digital-first approach augmented by selling its sunglasses in physical stores. It’s an all-around marketing effort that places most of the emphasis on the internet. But it also maintains flexibility in reaching the broadest customer base possible.
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